To engage your audience and make them want to pay attention to your video, you need to be animated and let your personality shine through.
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The last thing you want, after putting effort into the framing and sound of your video, is to come across as boring on camera.Ī timid presenter speaking in a monotone voice will make people click away from your video fast, no matter how professional your footage looks. The last element that makes up a good video: you! Or more specifically, your wonderful personality. Whether you have a microphone or not, filming in a room with lots of soft furnishings (think curtains, cushions, rugs etc) will help to reduce echo. It’s much better to prop it in front of you on a desk or tabletop. You generally want to place it very close to you so that it will reduce echo and pick up what you’re saying clearly.Ī mistake I see people making a lot when using a microphone is placing it three feet away from them next to the camera when they film. It’s a good idea to invest in a microphone (we’ve collated a range of budget-friendly suggestions in this guide). So you want to get it right when you’re filming. Unless you’re an audio expert, this stuff is hard to fix in an edit. You want your viewer to be paying attention to what you’re saying, not wondering if that static they’re hearing is your air conditioner or a tap running in the background. There’s a lot going on in the art, but because I use a camera lens with a short depth of field the background blurs nicely and isn’t distracting.īad audio is distracting. I like to film in my office in front of my gallery wall. Ditch the plain white wall background, it’s boring! It should be tidy (so check you’ve put the laundry away…) and add something to the aesthetic of the shot. When you’re filming yourself, it’s really easy to get a little narcissistic and focus only on our face when you’re setting up a shot. Pay attention not only to where you are in the frame, but what’s in the background too. FramingĬompose your video shot just as you would a photo. When the sun isn’t shining in directly, filming in front of a window is the best way to ensure you’re well-lit. You don’t want sunshine streaming through a window and casting harsh shadows. If studio lights aren’t part of your equipment setup, make sure you film in a room with lots of natural light. Getting good video footage is actually less about using a fancy camera and more about lighting and framing. Let’s start with the first thing people will notice about your video: the way it looks. Here’s what to do to hit that sweet spot. A good-looking video with terrible sound will be too hard to understand, and you could be the most knowledgeable person in the world about your subject matter, but if your video feed is badly-lit a potential subscriber is going to find it hard to see and connect with you. They’re all equally important when it comes to how your viewer will perceive the quality of your content. When creating, you should be aiming to strike a balance between these three things. The three ingredients of a high-quality YouTube video
Let me give you some pointers on what to be aware of when you film your next YouTube video so you can make sure you’re focussing on the right things. I’ve been making videos on YouTube for nearly seven years now (with varying degrees of quality) and in that time I’ve learned a lot about what matters when filming a video, and what doesn't.
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